Oscar Peña


Co-Founder and Digital Director of Chamoy Creative, a Digital-Creative Advertising Agency based in San Antonio, TX. My everyday goal is to build thoughtful interactive and creative experiences for brands across all digital channels.

Oscar Peña.

Co-Founder Digital & Creative.

I'm originally from the great Mexico City. I lived in Mexico until I was about 19 years old and then moved to Chicago, Illinois and lived there for about 8 years. Life and fate brought me to San Antonio where I met my lovely wife, Fernanda, at an ad agency. We then founded Chamoy Creative, alongside 2 other partners.

Even though I have 12+ years of experience in the Digital Advertising world, it never seizes to fascinate me how fast this space transforms itself every single day. We are always connected. We now learn, interact, purchase and live online. I am a strong believer in the purchase journey approach and how we need to make sure a brand message reaches the right person, with the right message at the right time, every time. When it comes to the digital space, you always have to be a step ahead of the game and make sure you know what is coming next and how the brands you work with can benefit from it.

"We need to make sure a brand message reaches the right person, with the right message at the right time, every time."

As far as my personal life and things I like to do: I love to travel and really enjoy photography. I’ve been fortunate enough to have visited some incredible places and hope to continue to do so. Traveling helps me open up my mind to new experiences that then yield creative and innovative ideas that I can put in action with my client’s digital campaigns. Lately, I’ve also been really into coffee, the stock market, and baby stuff. I recently became a Dad and it has been life-changing. I have a beautiful daughter named Emma and she brights up my world every day. She keeps me on my toes and inspires me to work harder and be a better person.


Digital Strategy
Web Design
User Experience
Social Media

Things I Like 

Stock Market

Favorite Websites

Morning Brew              Titan Research

Random Facts

I had my first business at age 16. It was a membership for students to get discounts in bars, restaurants, and places around town. It got so big that my parents ended up helping me. 

Somehow I always end up getting a speeding ticket.

Kit Kats and Skittles are always a good idea (Separately. Never together).

My dog Jacobo was named after a social media survey I ran on Facebook.

I'm a stock market nerd.

I lived in Chicago for 8 years very close to Wrigley Field. Huge Cubs fan. (Yes. I still cry when I remember they won the championship).

My newborn daughter thinks I'm a good singer.

I'm good at Excel. Never studied how to do it, just learned it on my own. Charts always need to look clean and modern.

My wife thinks I have a secret talent for making Quesadillas. Not sure if this is true or she just loves me too much.

Tacos are good any day, anytime. I'm in.


San Antonio, TX
Twitter: @_ospena
Instagram: _ospena
Email: hello@oscarpena.com

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